Scion was a now-defunct brand of vehicles marketed towards younger demographics by Toyota Motor Corporation.
Scion was a youth-oriented car brand created by Toyota in 2003. The goal of the brand was to attract younger buyers who wanted a unique and customizable vehicle. Scion offered a range of models, such as the xB, xD, tC, and FR-S, all of which were affordable and highly customizable. Scion cars were sold at a separate network of dealerships that featured a non-traditional sales approach, with no-haggle pricing and a focus on building a relationship with customers. However, in 2016, Toyota announced that they would be discontinuing the Scion brand and incorporating its models into the Toyota lineup.
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